New Studio for NLP
New Studio for NLP
It was the end of May. The world had been in quarantine for two months. No one knew what the economy was going to do. No one knows what the economy is going to do now. Back to May. Everyone was, very prudently, cutting expenses. Everyone was still working from home. No one was hiring photographers for anything. The only photographers who were shooting anything, freelance or staffers, were the staff photographers working for newspapers. No one was thinking about hiring photographers anytime soon.
I decided to move into a larger studio space. I chose to increase my overhead. Other photographers were telling me to downsize, cut staff even. Maybe they were right. I doubled down and increased my marketing budget too.
Why would I do such a thing for Nathan Lindstrom Photography? I am very conservative with my budgets. Ask my wife. She thinks I’m stingy. I call it being thrifty. Here’s the thing, we never know what’s coming up. I was just coming out of college when the last recession hit. That was a hard time, but we all made it through. I believe we will all make it through COVID and the accompanying hard economic times now as well.
For the studio, we’ve grown a lot over the last few years. It’s not just me, it’s now we and we needed more space. Because we have had a studio in a great location, we are getting more and more work in the studio. I’m also at a point creatively where I need a space that allows me to experiment and push myself more as an artist. So when my good friend, Justin Garcia, decided to move out of his studio, I took the opportunity to move into his old space.
It’s the same Silver Street Studios building we’ve been in at Sawyer Yards in Houston. We almost doubled our space and now have an exterior door that gives us natural light (thank you, God, for that bit of sanity these days!). Clients, talent, and crew now have easy access to our space. We have areas for clients, grooming, wardrobe changes, and gear storage. It’s still a modest space as far as studios go, but we really love it.
My team and I have worked hard to build the business to where it is today, and we’re going to keep working hard to keep building it through tough economic times as well as the good. Our clients are working hard to figure out the current environment for themselves. We are going to be ready to team up with them as soon as they need us again. When that time comes, our goal is to be better equipped than we’ve ever been to be an asset for our clients. In fact, it started back in June and has been slowly building up since then. We hope to see you here or on location soon!
